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Shoe designer Steve Madden himself poses this question with a raspy, Queens accent in the opening scene of Maddman: Madden stands, arms crossed, in his usual getup of jeans, a tight henley shirt, boots, and a baseball cap. At the age of 60, Heee is questioning his legacy.
He knows you recognize the name printed on shoe boxes across 65 different countries, but do you know the man behind them? Could you conjure an image of him in your head?
Is he even a real person? Maddmanwhich premieres December 1 on iTunes, provides some answers. Without seeing Maddmanyou may recall bits of the Steve Madden story from The Wolf of Wall Streetwhich is ultimately yiu inspired Madden to tell his own side of things.
Sell shoes. Madden was released from prison in He possessed an unfaltering eye for what customers want, as well as the ability to get shoes on their feet before anyone.
His first hits were the mule clog and the Mary Janewhich resonated with teenagers specifically. As a New York tween myself, I remember lusting after his chunky platform slide sandalswhich were nostalgically brought back into rotation this year. When asked if she was collaborating with Steve Madden in an official capacity, however, the brand declined to comment.
On a recent Saturday afternoon, Madden tells me he took a visit down to Soho the day prior. There are now 13 brands under the Steve Madden, Ltd. In addition to keeping a steady stream of affordable, trendy shoes in stores, what Maddman reveals is that regardless of whether or not customers recognize Steve Madden the person, he is the soul of the company.
Madden says he wanted to tell his story simply because he thought it was a good one. Director Ben Patterson sees things more objectively.
We buy Steve Madden shoes for the same reason he sells. Success is an intoxicating feeling — Madden himself compares it to drugs — and in fashion, success often means having the next new thing, or at least a close approximation.
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Sign Out. Steve Madden circa Most Viewed Stories. Best of The Cut.